| 000 | 00993cam a22002294a 4500 | ||
|---|---|---|---|
| 005 | 20250515112851.0 | ||
| 020 |
_a9780199609703 _cTZS 297,799/= |
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| 040 |
_aMUL _beng. _eAACR |
||
| 082 | 0 | 0 | _a658.84 LEE |
| 100 | 1 | _aLEE, K. | |
| 245 | 1 | 0 |
_aGlobal marketing management _bchanges, new challenges and strategies/ _cKiefer Lee and Steve carter |
| 250 | _a3rd ed. | ||
| 260 |
_aUnited Kingdom : _bOxford university press, _cc 2012. |
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| 300 |
_axxiv, 578 p. : _bcol. ill. ; _c29 cm. |
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| 504 | _aIncludes bibliographical references and index (p. 563-578) | ||
| 520 | _aGlobal Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing management | |
| 650 | 0 | _aGlobal marketing | |
| 650 | 0 | _aConsumer | |
| 942 | _cBK | ||
| 999 |
_c10886 _d10886 |
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