000			00885nam a2200229 4500
005			20250521084116.0
020			_a9780471119890 _c186,954/=
040			_aMUL _beng. _eAACR
082			_a658.802 WEB
100			_aWEBSTER, F.E
245			_aIndustrial marketing strategy _c / Frederick E. Webster
250			_a3rd ed.
260			_aNew York _bJohn Wiley & Sons Inc. _cc 1984.
300			_axiii, 365p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index
520			_aWritten from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
546			_aeng.
650			_aMarketing
650			_aIndustrial procurement
650			_aIndustria marketing
942			_cBK
999			_c10906 _d10906