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_cTZS 200,726/=
020 _a0357445120
040 _aMUL
_beng.
_eAACR
082 0 0 _a658.84 CIZ
100 1 _aCZINKOTA, M.R
245 1 0 _aInternational marketing
_c/Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author)
250 _a11th ed.
260 _aBoston :
_bCengage,
_cc 2023.
300 _a xxix, 604 p. :
_bcol. ill.;
_c28 cm.
504 _aIncludes index (p.585 - p. 604).
505 _aPart I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
546 _aeng.
650 0 _aExport marketing.
650 0 _aInternational business enterprises.
650 0 _aInternational marketing environment
650 0 _aMarketing mix
_vGlobal
650 0 _aGlobal customers
700 1 _aRonkainen, Ilkka A.
700 1 _aCui, Peng
942 _cBK
999 _c10917
_d10917