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005 | 20250522094419.0 | ||
020 |
_a 9780357445129 _cTZS 200,726/= |
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020 | _a0357445120 | ||
040 |
_aMUL _beng. _eAACR |
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082 | 0 | 0 | _a658.84 CIZ |
100 | 1 | _aCZINKOTA, M.R | |
245 | 1 | 0 |
_aInternational marketing _c/Michael R. Czinkota (Author), Ilkka A. Ronkainen (Author) and Annie Peng Cui (Author) |
250 | _a11th ed. | ||
260 |
_aBoston : _bCengage, _cc 2023. |
||
300 |
_a xxix, 604 p. : _bcol. ill.; _c28 cm. |
||
504 | _aIncludes index (p.585 - p. 604). | ||
505 | _aPart I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing. | ||
546 | _aeng. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational business enterprises. | |
650 | 0 | _aInternational marketing environment | |
650 | 0 |
_aMarketing mix _vGlobal |
|
650 | 0 | _aGlobal customers | |
700 | 1 | _aRonkainen, Ilkka A. | |
700 | 1 | _aCui, Peng | |
942 | _cBK | ||
999 |
_c10917 _d10917 |