| 000 | 00592nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20250522105417.0 | ||
| 020 |
_a9781119586494 _c185941/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.83 McD | ||
| 100 | _aMcDANIEL C. | ||
| 245 |
_aMarketing research essentials _c/ Carl, Jr McDaniel and Roger Gates |
||
| 260 |
_aBrantford : _bJohn Wiley & Sons Inc, _cc 2018. |
||
| 300 |
_axvi, 596p. : _bill. ; _c27 cm. |
||
| 504 | _aIncludes index. | ||
| 546 | _aeng. | ||
| 650 | _aMarketing research | ||
| 650 | _a Research ethics | ||
| 650 | _aConsumer | ||
| 700 | _aGATES, R. | ||
| 942 | _cBK | ||
| 999 |
_c10921 _d10921 |
||