| 000 | 01425nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20250526082454.0 | ||
| 020 |
_a9781260598230 _cTZS 110,697/= |
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| 040 |
_aMUL _beng. _eAACR |
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| 082 | _a658.8 MAR | ||
| 100 | _aMARSHALL, G.W (Author) | ||
| 245 |
_a Marketing management _c/Greg W. Marshall and Mark W. Johnston |
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| 250 |
_a4th ed. _bStudent edition |
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| 260 |
_aNew York: _bMcGraw Hill, _cc 2023. |
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| 300 |
_axxiv,435 p.: _bcol. ill. ; _c28 cm |
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| 504 | _aIncludes references and index p. 405 - 435 | ||
| 505 | _aChapter 1: Marketing in Today’s Business MilieuChapter 2: Marketing Foundations: Global, Ethical,SustainableChapter 3: Elements of Marketing Strategy, Planning, andCompetitionChapter 4: Market Research EssentialsChapter 5: CRM, Big Data, and Marketing AnalyticsChapter 6: Understand Consumer and Business MarketsChapter 7: Segmentation, Target Marketing, and PositioningChapter 8: Product Strategy and New Product DevelopmentChapter 9: Build the BrandChapter 10: Service as the Core OfferingChapter 11: Manage Pricing DecisionsChapter 12: Manage Marketing Channels, Logistics, and SupplyChainChapter 13: Promotion Essentials: Digital and Social MediaMarketingChapter 14: Promotion Essentials: Legacy Approaches andPersonal Selling | ||
| 546 | _aeng. | ||
| 650 | _aMarketing | ||
| 650 | _aMarket research | ||
| 650 | _aMarket service | ||
| 700 |
_aJOHNSON, M.W _c(Author) |
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| 942 | _cBK | ||
| 999 |
_c10924 _d10924 |
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