000			01782nam a2200217 4500
005			20250527092545.0
020			_a9780815365280 _c212,316/=
040			_aMUL _beng. _eAACR
082			_aREF 808.06 LEH
100			_aLEHMANN, W.
245			_a The public relations writer's handbook / _cWhitney Lehmann
260			_a New York : _bTaylor & Francis Group, _cc 2020
300			_axviii, 183p. : _bill. ; _c21 cm.
504			_aIncludes index
520			_aFrom pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer's Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you're a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that's accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text"-- Provided by publisher
546			_aeng.
650			_aBusiness writing
650			_aPublic relations
650			_aBusiness report writing
942			_cBK
999			_c10927 _d10927