| 000 | 00934nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20250527092744.0 | ||
| 020 |
_a9780241003305 _c41,744/= |
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| 040 |
_aMUL _beng. _eAACR |
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| 082 | _a658.812 DIX | ||
| 100 | _aDIXON, M. | ||
| 245 |
_aThe effortless experience : _bconquering the new battleground for customer loyalty _c / Matthew Dixon, Nick Toman and Rick Delisi |
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| 260 |
_aNew York : _bPortfolio, _cc 2013 |
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| 300 |
_axi,237p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes references and index | ||
| 520 | _aConventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty | ||
| 546 | _aeng. | ||
| 650 | _aExperience | ||
| 650 | _aCustomers | ||
| 650 | _aService expectations | ||
| 942 | _cBK | ||
| 999 |
_c10929 _d10929 |
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