000			02524nam a2200277 4500
005			20250604061519.0
020			_a9781292725833 _cTZS 170,167/=
040			_aMUL _beng. _eAACR
082			_a658.872 CHA
100			_aCHAFFEY, D. (Author)
245			_a Digital business and e-commerce management _c/Dave Chaffey, Tanya Arturi and David Edmundson-Bird
250			_a8th ed.
260			_aHarlow, England: _bPearson, _cc 2024.
300			_axxiv, 638 p. : _bcol. ill. ; _c27 cm.
504			_aIncludes references and index p. 593 - 624
505			_aPreface About the authors Acknowledgements Part 1 Introduction Introduction to digital businessOpportunity analysis for digital business and e-commerceManaging digital business infrastructureKey issues in the digital environment Part 2 Strategy and applications Digital business strategySupply chain and demandDigital marketingCustomer relationship management Part 3 Implementation Customer experience and service designManaging digital business transformation and growth hacking Glossary Index
520			_a"This book is intended to equip current and future managers with some of the knowledge and practical skills to help them navigate their organisation towards digital business. A key aim of this book is to identify and review the key management decisions required by organisations moving to digital business and to consider the process by which these decisions can be taken. Key questions that established businesses need to ask include: What approach to digital business strategy do we follow? How do we reach our target audiences online using digital channels? How should we integrate with supply chain partners. How much do we need to invest in digital business? Which processes should be our digital business priorities? Should we adopt new business and revenue models? What marketing technology should we use? What are the main changes that need to be made to transform an organisation that uses technology to a true digital business? Startup businesses and smaller businesses have many similar questions, but usually have the additional challenge of a more limited budget although with a smaller team giving greater agility!"-- Provided by publisher
650			_a Business enterprises Computer networks
650			_aElectronic commerce
650			_aDigital business
650			_aStrategy and applications
650			_aManaging digital transformation
700			_aARTUI, D. _c(Author)
700			_aEDMUNDSON-BIRD, D. _c(Author)
942			_cBK
999			_c10944 _d10944