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020 _a9781032522432
_cTZS 200,733/=
020 _a9781003405740
020 _a9781003814313
020 _a9781003814290
020 _a1003405746
020 _a100381431X
020 _a1003814298
040 _aMUL
_beng.
_eAACR2
082 _a338.04 ENT
245 _a Entrepreneurship, innovation and sustainable growth :
_b theory, policy and practice /
_cNader H. Asgary (Author), Emerson A. Maccari (Author), Heloisa C. Hollnagel (Author) and Ricardo L.P. Bueno
250 _a2nd ed.
260 _aNew York:
_bRoutledge,
_cc 2024.
300 _axii, 431p. :
_bill. ;
_c27 cm.
504 _aIncludes index (p.422- p. 431)
505 _aIntroduction: Entrepreneurial discovery, creationary, and business model development; SECTION I The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization; 2 Culture, entrepreneurship, and development; 3 Technology, communications, and entrepreneurship; SECTION II Individual characteristics and training 4 Personality, experience, and training; 5 Creativity, innovation, and development; SECTION III The organization 6 Institutions, governance, and strategy; 7 Ethics and corporate social responsibility; SECTION IV Process 8 Sustainability as a strategy for business operation; 9 Marketing, technology, and entrepreneurship; 10 Financing opportunities and challenges; 11 Essentials of bookkeeping; 12 Cases
520 _aEntrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This new edition of Entrepreneurship, Innovation and Sustainable Growth provides the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Updated throughout to take account of recent developments in topics such as environmental impacts, diversity and inclusion, and COVID-19, the book is a comprehensive and holistic approach to the theory, policy and practice of entrepreneurship and innovation. Keeping practicality as the book's core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book's core concepts. With new questions and exercises presented throughout in order to encourage discussion and problem-solving, quick summaries of the important concepts and definitions, and extensive support for lecturers and students, Entrepreneurship, Innovation and Sustainable Growth, Second Edition, is ideal for students at undergraduate and postgraduate level.
546 _aeng.
650 _aBusiness ethics
650 _aInnovation and entrepreneurship
650 _aEntrepreneurship
650 _aSustainable development
650 _aMarketing
700 _a Asgary, Nader H.
700 _a Maccari, Emerson A.
700 _a Hollnagel, Heloisa C.
700 _aBueno, Ricardo L.P.
942 _cBK
999 _c10948
_d10948