000			02178nam a2200313 4500
005			20250606061037.0
020			_a 9780357721292 _cTZS 184,334/=
020			_a0357721292
040			_aMUL _beng. _eAACR
082			_a658.834 HOY
100			_aHoyer, Wayne D.
245			_aConsumer behavior / _cWayne D. Hoyer (Author), Deborah J. MacInnis (Author) and Rik Pieters (Author)
250			_a8th ed.
260			_aBoston : _bCengage, _cc2024.
300			_a xviii, 536 p. : _bcol. ill.; _c27 cm.
504			_aIncludes reference (p. 479 - p. 488) and indexes ( p. 499 - p. 536)
505			_aPart I: AN INTRODUCTION TO CONSUMER BEHAVIOR.1. Understanding Consumer Behavior.Appendix: Developing Information about Consumer Behavior.Part II: THE PSYCHOLOGICAL CORE.2. Motivation, Ability, and Opportunity.3. From Exposure to Comprehension.4. Memory and Knowledge.5. Attitudes Based on High Effort.6. Attitudes Based on Low Effort.Part III: THE PROCESS OF MAKING DECISIONS.7. Problem Recognition and Information Search.8. Judgment and Decision Making Based on High Effort.9. Judgment and Decision Making Based on Low Effort.10. Post-Decision Processes.Part IV: THE CONSUMER’S CULTURE.11. Social Influences on Consumer Behavior.12. Consumer Diversity.13. Household and Social Class Influences.14. Psychographics: Values, Personality, and Lifestyles.Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES.15. Innovations: Adoption, Resistance, Diffusion.16. Symbolic Consumer Behavior.17. Marketing, Ethics, and Social Responsibility in Today’s Consumer Society.
520			_aHoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications for today’s global business environment.
546			_aeng.
650			_aConsumer behavior _vTextbook
650			_aConsumer motivation and emotion
650			_aConsumers _vculture
650			_aUnderstanding consumer behavior.
650			_aInformation search
650			_aConsumer ethics
700			_a MacInnis, Deborah J.
700			_a Pieters, Rik
942			_cBK
999			_c10956 _d10956