000 01758cam a2200229 a 4500
005 20250610051447.0
020 _a9781266233975
_cTZS110697/=
040 _aMUL
_beng.
_eAACR
082 0 0 _a330.1 THO
100 _aTHOMAS, C.R.
245 0 0 _aManagerial economics :
_bfoundations of business analysis and strategy /
_cChristopher R. Thomas
250 _a14th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2024.
300 _axxvi, 754p. :
_bill. (some col.) ;
_c25 cm.
504 _aIncludes index.
505 _a CHAPTER 1: Managers, Profits, and Markets  CHAPTER 2: Demand, Supply, and Market Equilibrium  CHAPTER 3: Marginal Analysis for Optimal Decisions  CHAPTER 4: Basic Estimation Techniques  CHAPTER 5: Theory of Consumer Behavior  CHAPTER 6: Elasticity and Demand  CHAPTER 7: Demand Estimation and Forecasting  Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run  CHAPTER 9: Production and Cost in the Long Run  CHAPTER 10: Production and Cost Estimation  Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets  Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power  CHAPTER 13: Strategic Decision Making in Oligopoly Markets  CHAPTER 14: Advanced Pricing Techniques  Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty  CHAPTER 16: Government Regulation of Business  Web Chapter 1: The Investment Decision
546 _aeng.
650 0 _aManagerial economics.
650 0 _aEconomics
650 0 _aConsumer Behavior
942 _cBK
999 _c10974
_d10974