000 | 01758cam a2200229 a 4500 | ||
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005 | 20250610051447.0 | ||
020 |
_a9781266233975 _cTZS110697/= |
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040 |
_aMUL _beng. _eAACR |
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082 | 0 | 0 | _a330.1 THO |
100 | _aTHOMAS, C.R. | ||
245 | 0 | 0 |
_aManagerial economics : _bfoundations of business analysis and strategy / _cChristopher R. Thomas |
250 | _a14th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc2024. |
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300 |
_axxvi, 754p. : _bill. (some col.) ; _c25 cm. |
||
504 | _aIncludes index. | ||
505 | _a CHAPTER 1: Managers, Profits, and Markets CHAPTER 2: Demand, Supply, and Market Equilibrium CHAPTER 3: Marginal Analysis for Optimal Decisions CHAPTER 4: Basic Estimation Techniques CHAPTER 5: Theory of Consumer Behavior CHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and Forecasting Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms CHAPTER 8: Production and Cost in the Short Run CHAPTER 9: Production and Cost in the Long Run CHAPTER 10: Production and Cost Estimation Online Appendix 2: Linear Programming CHAPTER 11: Managerial Decisions in Competitive Markets Online Appendix 3: Producer Surplus and Economic Rent CHAPTER 12: Managerial Decisions for Firms with Market Power CHAPTER 13: Strategic Decision Making in Oligopoly Markets CHAPTER 14: Advanced Pricing Techniques Online Appendix 4: Pricing Multiple Products Related in Production CHAPTER 15: Decisions under Risk and Uncertainty CHAPTER 16: Government Regulation of Business Web Chapter 1: The Investment Decision | ||
546 | _aeng. | ||
650 | 0 | _aManagerial economics. | |
650 | 0 | _aEconomics | |
650 | 0 | _aConsumer Behavior | |
942 | _cBK | ||
999 |
_c10974 _d10974 |