| 000 | 01649nam a2200253 4500 | ||
|---|---|---|---|
| 005 | 20250610112217.0 | ||
| 020 |
_a9780357129234 _cTZS1,305,018/= |
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| 020 | _a9780357129234 | ||
| 040 |
_aMUL _beng. _eAACR |
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| 082 | _a651.7 GUF | ||
| 100 | _aGUFFEY, M.E | ||
| 245 |
_aBusiness communication : _bprocess & product ; _c/ Mary Ellen Guffey (Author) and Dana Loewy (Author) |
||
| 250 | _a10th ed. | ||
| 260 |
_aAustralia _bCengage learning, _cc 2022. |
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| 300 |
_axxi, 615p. : _b col. ill. ; _c27 cm. |
||
| 504 | _aIncludes index | ||
| 505 | _a UNIT I: COMMUNICATION FOUNDATIONS1. Business Communication in the Digital Age2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills3. Intercultural CommunicationUNIT II: THE WRITING PROCESS4. Planning Business Messages5. Organizing and Writing Business Messages6. Revising Business MessagesUNIT III: WORKPLACE COMMUNICATION7. Electronic Messages and Digital Media8. Positive and Neutral Messages9. Negative Messages10. Persuasive and Sales MessagesUNIT IV: Reports, Proposals, and Presentations11. Report Writing Basics12. Informal Business Reports13. Proposals, Business Plans, and Formal Business Reports14. Business PresentationsUNIT V: EMPLOYMENT COMMUNICATION15. The Job Search, Résumés, and Cover Letters in the Digital Age16. Interviewing and Following UpAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and Mechanics | ||
| 546 | _aeng. | ||
| 650 | _aBusiness communication | ||
| 650 | _aEnglish language | ||
| 650 | _a Business writing | ||
| 700 | _aLOEWY, D. | ||
| 942 | _cBK | ||
| 999 |
_c10985 _d10985 |
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