000			01922nam a22002777a 4500
005			20250611081139.0
020			_a9781526849533 _cTZS 103, 317/=
040			_aMUL _beng. _eAACR
082			_a658.8 JOB
100			_a Jobber, David
245			_aPrinciples and practice of marketing _c/ David Jobber (Author) and Fiona Ellis-Chadwick (Author)
250			_a10th ed.
260			_aMaidenhead : _bMcGraw Hill, _cc2024.
300			_a xxviii, 907 p. ; _c 27cm. _bcol. ill. :
504			_aIncludes indexes ( p. 887 - p. 907)
505			_aPart 1: FUNDAMENTALS OF MARKETINGChapter 1 Marketing and the Organization Chapter 2 The marketing environmentChapter 3 Sustainable Marketing and SocietyChapter 4 Customer Behaviour Chapter 5 Value Through RelationshipsChapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and PositioningPart 2: CREATING CUSTOMER VALUEChapter 8 Value through Brands Chapter 9 Value through PricingChapter 10 Value through InnovationChapter 11 Value through ServicePart 3 Communicating and Delivering Customer ValueChapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass CommunicationsChapter 14 Digital Marketing and MediaChapter 15 Direct Marketing, Social Media and Direct MessagingChapter 16 Place: Distribution, Channel Management and RetailingPart 4 Marketing Planning and StrategyChapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Product strategy: lifecycle, portfolio and growth. Chapter 20 Global Marketing StrategyChapter 21 Managing Marketing Implementation
546			_aeng
650			_aMarketing
650			_aCustomer behaviour
650			_aMarketing planning
650			_aMarketing strategy
650			_aCustomer value
650			_aDigital marketing and media
700			_aChadwick, Fiona Ellis
942			_cBK
999			_c10994 _d10994