000 | 01922nam a22002777a 4500 | ||
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005 | 20250611081139.0 | ||
020 |
_a9781526849533 _cTZS 103, 317/= |
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040 |
_aMUL _beng. _eAACR |
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082 | _a658.8 JOB | ||
100 | _a Jobber, David | ||
245 |
_aPrinciples and practice of marketing _c/ David Jobber (Author) and Fiona Ellis-Chadwick (Author) |
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250 | _a10th ed. | ||
260 |
_aMaidenhead : _bMcGraw Hill, _cc2024. |
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300 |
_a xxviii, 907 p. ; _c 27cm. _bcol. ill. : |
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504 | _aIncludes indexes ( p. 887 - p. 907) | ||
505 | _aPart 1: FUNDAMENTALS OF MARKETINGChapter 1 Marketing and the Organization Chapter 2 The marketing environmentChapter 3 Sustainable Marketing and SocietyChapter 4 Customer Behaviour Chapter 5 Value Through RelationshipsChapter 6 Digital Marketing Analytics and Customer Insight Chapter 7 Market Segmentation and PositioningPart 2: CREATING CUSTOMER VALUEChapter 8 Value through Brands Chapter 9 Value through PricingChapter 10 Value through InnovationChapter 11 Value through ServicePart 3 Communicating and Delivering Customer ValueChapter 12 Introduction to Marketing Communication Chapter 13 The Marketing Communications Mix: Mass CommunicationsChapter 14 Digital Marketing and MediaChapter 15 Direct Marketing, Social Media and Direct MessagingChapter 16 Place: Distribution, Channel Management and RetailingPart 4 Marketing Planning and StrategyChapter 17 Marketing Strategy and Planning Chapter 18 Analysing Competitors and Creating a Competitive AdvantageChapter 19 Product strategy: lifecycle, portfolio and growth. Chapter 20 Global Marketing StrategyChapter 21 Managing Marketing Implementation | ||
546 | _aeng | ||
650 | _aMarketing | ||
650 | _aCustomer behaviour | ||
650 | _aMarketing planning | ||
650 | _aMarketing strategy | ||
650 | _aCustomer value | ||
650 | _aDigital marketing and media | ||
700 | _aChadwick, Fiona Ellis | ||
942 | _cBK | ||
999 |
_c10994 _d10994 |