000			01393nam a2200241 4500
005			20250618071133.0
020			_a9780077092504 _cTZS 219,123/=
040			_aMUL _beng. _eAACR
082			_a658.8 McG
100			_aMcGOLDRICK, P. (Author)
245			_aRetail marketing _c/Peter McGoldrick
250			_a2nd ed.
260			_aLondon: _bMcGraw-Hill, _cc 2002.
300			_ax, 658 p. : _bill. ; _c25 cm.
504			_aIncludes references and index p. 634 - 658
505			_a 1. Introduction to Retail Marketing Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing
520			_aThis second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice
546			_aeng.
650			_aMarketing
650			_aRetail trade
650			_aFinancial performance
942			_cBK
999			_c11005 _d11005