| 000 | 01158nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20250618081027.0 | ||
| 020 |
_a9780750659840 _cTZS 169,845/= |
||
| 040 |
_aMUL _beng. _eAACR |
||
| 082 | _a658.812 SMI | ||
| 100 | _aSMITH, I. (Author) | ||
| 245 |
_aMeeting customer needs _c/Ian Smith |
||
| 250 | _a3rd ed. | ||
| 260 |
_aOxford: _bElsevier Butterworth-Heinemann, _cc 2003. |
||
| 300 |
_axiii, 218 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes index p. 213 - 218 | ||
| 505 | _a1. First, know yourself 2. Customers : who do they think they are? 3. The route to your customers 4. Competitors and how to make the most of them 5. Starting the planning process : where do you want to be? 6. Marketing : the tools for understanding and analysing 7. Marketing : conversing with customers 8. Marketing : measuring all that is important 9. Virtuous cycles 10. Revisiting your plans | ||
| 520 | _aThis book is designed to provide the underpinning knowledge and understanding required for any competency-based management course | ||
| 546 | _aeng. | ||
| 650 | _aCustomer services | ||
| 650 | _aCustomer relations | ||
| 650 | _aMarketing | ||
| 942 | _cBK | ||
| 999 |
_c11007 _d11007 |
||