000			02764nam a2200241 4500
005			20250618101343.0
020			_a9780470876411 _cTZS 91,017/=
040			_aMUL _beng. _eAACR
082			_aREF 658.4012 OST
100			_aOSTERWALDER, A. (Author)
245			_aBusiness model generation : _ba handbook of visionaries, game changers, and challengers _c/Alexander Osterwalder and Yves Pigneur
260			_aHoboken, New Jersey: _bJohn Wiley & Sons, _cc 2010.
300			_a 281 p. : _bcol. ill. ; _c19 cm.
505			_a 1: Canvas Definition of a business model The 9 building blocks The business model canvas 2: Patterns Unbundling business models The long tail Multi-sided platforms FREE as a business model Open business models 3: Design Customer insights Ideation Visual thinking Prototyping Storytelling Scenarios 4: Strategy Business model environment Evaluating business models Business model perspective on blue ocean strategy Managing multiple business models 5: Process Business model design process
520			_aBusiness Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
546			_aeng.
650			_a Business planning
650			_aNew business enterprises
650			_aBusiness organization
650			_aEntrepreneurship
700			_aPIGNEUR, Y. _c(Author)
942			_cBK
999			_c11011 _d11011