000			01391nam a2200253 4500
005			20250709090920.0
020			_a9781292042855 _cTZS 176,876/=
040			_aMUL _beng. _eAACR2
082			_a302.23 SEV
100			_aSEVERIN, Werner J.
245			_aCommunication theories: _borigins, methods, and uses in the mass media / _cWerner J. Severin and James W. Tankard
250			_a5th ed. : _bNew international ed.
260			_aHarlow, Essex : _bPearson, _cc2014.
300			_axv, 411p. : _bill. ; _c27 cm.
504			_aIncludes references (p.401-411).
520			_aThis comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong.
546			_aeng.
650			_aModels in mass communication
650			_aMass media environment
650			_aMedia channels
650			_aMass media language
700			_aTANKARD, James W.
942			_cBK
999			_c11038 _d11038