000			03625cam a22003134a 4500
005			20250710081024.0
020			_a9781506389226 _cTZS 189,505/=
020			_a9781506389219
020			_a9781506389226
020			_a150638921X
020			_a 1506389228
040			_aMUL _beng. _eAACR
082	0	0	_a658.84 BAA
100	1		_a Baack, Daniel W.
245	1	0	_aInternational marketing / _c Czarnecka, Barbara (Author) and Baack, Donald (Author)
250			_a2nd ed.
260			_aLondon. : _b SAGE, _cc2019.
300			_axxxix, 632 p. : _bcol. ill., col. maps ; _c29 cm.
504			_aIncludes bibliographical references ( p. 579 - p. 619) and index ( p. 620- p.632).
505			_aList of tables, figures and maps About the authors Preface Acknowledgements Online resources PART I. ESSENTIALS OF INTERNATIONAL MARKETING. 1. Introduction to international marketing 2. Culture in international marketing 3. Global trade and integration 4. Country selection and entry strategies 5. International marketing planning, organizing, and control PART II. INTERNATIONAL MARKETS AND MARKET RESEARCH. 6. Markets and segmentation in an international context 7. International positioning 8. Market research in the international environment PART III. INTERNATIONAL PRODUCT MARKETING. 9. International product and brand marketing 10. International product standardization and adaptation PART IV. INTERNATIONAL PRICING AND FINANCE. 11. International pricing 12. International finance and pricing implications PART V. INTERNATIONAL PLACE OR DISTRIBUTION. 13. International marketing channel management 14 International distribution: exporting and retailing PART VI. INTERNATIONAL PROMOTION. 15. Globally integrated marketing communications 16. International sales promotions and public relations Notes bibliography Glossary Index
520			_a"Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: more global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka; brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries; new coverage of digital advances and social media marketing; updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography; additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.
546			_aeng.
650		0	_aBusiness and management
650		0	_aExport marketing
650		0	_aMarketing
700	1		_aCzarnecka, Barbara
700	1		_a Baack, Donald
942			_cBK
999			_c11050 _d11050