| 000 | 00947cam a2200277 i 4500 | ||
|---|---|---|---|
| 005 | 20250710112652.0 | ||
| 020 |
_a9780190942793 _cTZS 391,674/= |
||
| 020 | _a9780190942779 | ||
| 040 |
_aMUL _beng _eAACR2 |
||
| 082 | 0 | 0 | _a302.2301 BAR |
| 100 | 1 | _aBARAN, Stanley J., | |
| 245 | 1 | 0 |
_aMass communication theory : _bfoundations, ferment, and future / _cStanley J. Baran, and Dennis K. Davis |
| 250 | _a8th. edition. | ||
| 260 |
_aNew York : _bOxford University Press, _c2021. |
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| 300 |
_axxi, 426 pages : _billustrations ; _c24 cm. |
||
| 500 | _aIncludes general mass communication key terms (p.378) | ||
| 504 | _aIncludes bibliographical references (pages 379-416) and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMass media. | |
| 650 | 0 | _aMass media and culture. | |
| 650 | 0 | _aMedia literacy. | |
| 650 | 0 | _aNormative theories-mass communication | |
| 650 | 0 | _aEvaluating mass communication | |
| 700 | 1 | _aDavis, Dennis K., | |
| 942 | _cBK | ||
| 999 |
_c11053 _d11053 |
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