000 01125nam a2200289 4500
005 20250711081906.0
020 _a9781492076636
_cTZS 175,361/=
020 _a9781492076605
020 _a1492076600
040 _aMUL
_bEng.
_eAACR
082 _a658.812 KAL
100 _a Kalbach,Jim
245 _aMapping experiences :
_c/Jim Kalbach
_b a complete guide to creating value through journeys, blueprints, and diagrams
250 _a2nd ed.
260 _aBoston :
_bO'REILLY Media,
_cc2021.
300 _aiii, 410 p. :
_bcol. ill. ;
_c 25 cm.
504 _aIncludes reference (p.391-p.400) index (p.401-p.410)
505 _a
520 _aThis updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.
546 _aeng.
650 _aCustomer experience
650 _aMapping experience-customers
650 _aEmployee experience
650 _aMapping strategy-diagrams
650 _aResearch-customer services
942 _cBK
999 _c11068
_d11068