000 01503nam a2200253 4500
005 20250712084622.0
020 _a9781292020907
_cTZS 193,724/=
040 _aMUL
_beng.
_eAACR
082 _a658.4012 HUN
100 _aHUNGER, J.D. (Author)
245 _a Essentials of strategic management
_c/J. David Hunger and Thomas L. Wheelen
250 _a5th ed.
_bPearson New International Edition
260 _aHarlow :
_bPearson Education Limited ,
_cc 2014.
300 _aii, 188 p. :
_bill. ;
_c28 cm.
504 _aIncludes reference and index p. 180 - 187
505 _aStrategic audit of a corporation Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy implementation : organizing for action Strategy implementation : staffing and leading Evaluation and control Strategy formulation: functional strategy and strategic choice
520 _aThis text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
546 _aeng.
650 _aStrategic planning
650 _aBusiness planning
650 _aStrategy formulation
700 _aWHEELEN, T. L.
_c(Author)
942 _cBK
999 _c11079
_d11079