000			02308nam a2200265 4500
005			20250716072310.0
020			_a9781473778696 _cTZS 155,001/=
040			_aMUL _beng. _eAACR
082			_a658.84 DOO
100			_aDOOLE, I. (Author)
245			_a International marketing strategy : _banalysis, development and implementation _c/Isobel Doole, Robin Lowe and Alexandra Kenyon
250			_a9th ed.
260			_aUnited Kingdom : _bCengage Learning , _cc 2022.
300			_a xxv, 511 p. : _bill. ; _c26 cm.
504			_aIncludes index p. 502 - 511
505			_aAn introduction to international marketing The world trading environment Social and cultural considerations in international marketing International marketing research and opportunity analysis International niche marketing strategies for small- and medium-sized enterprises Global strategies Market entry strategies International product and service management International communications The management of international distribution and logistics Pricing for international markets Strategic planning in technology-driven international markets
520			_a"Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment."-- Publisher's description
546			_aeng.
650			_aInternational marketing
650			_aMarketing strategy
650			_aMarketing research
700			_aLOWE, R. _c(Author)
700			_aKENYON, A. _c(Author)
942			_cBK
999			_c11088 _d11088