000 01095cam a22002534a 4500
005 20250917102439.0
020 _a9780073102467
_c8,000/=
040 _aMCCL
_beng.
_eAACR 2nd rev. ed.
082 0 0 _a658.4012 DES
100 1 _aDess, Gregory G.
245 1 0 _aStrategic management :
_btext and cases /
_cGregory G. Dess, G.T. Lumpkin, Alan B. Eisner.
250 _a3rd ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2007.
300 _axxvi, 984 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
520 _aProvides a treatment of traditional topics in strategic management. This title also offers thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses use of blogs and social networking sites and more.
546 _aeng.
650 0 _aStrategic management
650 0 _aStrategic planning.
650 0 _aStrategic analysis
700 1 _aLumpkin, G. T.
700 1 _aEisner, Alan B.
942 _cBK
999 _c11100
_d11100