| 000 | 01242nam a2200241 4500 | ||
|---|---|---|---|
| 005 | 20250924083503.0 | ||
| 020 |
_a9781292269245 _c175,324 |
||
| 040 |
_aMUL _beng. _eAACR2 |
||
| 082 | _a658.8342 SCH | ||
| 100 | _aSCHIFFMAN, L.G | ||
| 245 |
_aConsumer behavior / _cLeon G. Schiffman (Author) and Joseph Wisenblit (Author) |
||
| 250 | _a12th ed. | ||
| 260 |
_aLondon _bPearson _cc 2019 |
||
| 300 |
_a508p. ; _bcol ill. : _c27 cm. |
||
| 504 | _aIncludes index | ||
| 520 | _aStrategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry | ||
| 546 | _aeng | ||
| 650 | _aConsumer behavior | ||
| 650 | _aDecision making | ||
| 650 | _aMarketing ethics | ||
| 700 | _aWISENBLIT, J. | ||
| 942 | _cBK | ||
| 999 |
_c11133 _d11133 |
||