000 00873cam a22002294a 4500
005 20250928105247.0
020 _a9781848600256
_cTZS 81,567.67
040 _aMCCL
_beng.
_eAACR 2nd rev ed.
082 0 4 _a658.022 CHA
100 1 _aChaston, Ian.
245 1 0 _aEntrepreneurial management in small firms /
_cIan Chaston.
260 _aLondon :
_bSAGE,
_cc2010.
300 _ax, 261 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
520 _aWritten by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
546 _aeng.
650 0 _aSmall business
650 0 _aEntrepreneurship.
650 0 _aSmall business
700 _aIan Chaston.
942 _cBK
999 _c11306
_d11306