000			01988cam a2200229 a 4500
005			20251006052512.0
020			_a9781259071515 _cTZS 65,563.30
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082	0	0	_a330.1 THO
100			_aThomas, Christopher R.
245	0	0	_aManagerial economics : _bfoundations of business analysis and strategy / _cChristopher R. Thomas and S. Charles Maurice
250			_a11th ed.
260			_aNew York : _bMcGraw-Hill, _cc2013.
300			_axx,748 p. : _bill. (some col.) ; _c23 cm.
504			_aIncludes index.
505			_aPart I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX
520			_aManagerial Economics
546			_aeng
650		0	_aManagerial economics.
700	1		_aMaurice, S. Charles
942			_cBK
999			_c11905 _d11905