| 000 | 02281cam a2200277 a 4500 | ||
|---|---|---|---|
| 005 | 20251006103525.0 | ||
| 020 |
_a9780071486552 _cTZS 10,000/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
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| 082 | 0 | 0 | _a658.575 KER |
| 100 | 1 | _aKerber, Ronald L. | |
| 245 | 1 | 0 |
_aStrategic product creation : _bdeliver customer satisfaction from every level of your company / _cRonald L. Kerber and Timothy M. Laseter, with Max Russell. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2007. |
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| 300 |
_axviii, 318 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPart I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration. | |
| 520 | _aStrategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher | ||
| 546 | _aeng. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aProduction engineering. | |
| 700 | 1 | _aLaseter, Timothy M. | |
| 700 | 1 | _aRussell, Max. | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip071/2006030953.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html |
| 942 | _cBK | ||
| 999 |
_c12021 _d12021 |
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