000			02784nam a2200265 4500
005			20251008072720.0
020			_a9780273750758 _cTZS 96,200/=
040			_aMCCL _beng. _eAACR 2nd ed. rev.
082			_a650.072 SAU
100			_aSAUNDERS, M
245			_aResearch methods for business students _c / Mark N.K.Saunders (Author), Philip Lewis (Author) and Adrian Thornhill (Author)
250			_a6th ed.
260			_aEngland: _bPearson _cc 2012.
300			_axxxi, 696p. : _bcol. ill. ; _c28 cm
504			_aIncludes index (p.839-851)
505			_aResearch, reflective diaries and the purpose of this book Generating a research idea and developing your research proposal Critically reviewing the literature Understanding research philosophy and approaches to theory development Formulating the research design Negotiating access and research ethics Selecting samples Obtaining and evaluating secondary data Collecting primary data using observation Collecting primary data using interviews and diaries Collecting primary data using questionnaires Analysing data quantitatively Analysing data qualitatively Writing and presenting the project report
520			_aThis fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research." -- Provided by Publisher
546			_aeng.
650			_aManagement Research Data processing
650			_aBusiness Research Methodology
650			_aBusiness Research Data processing
700			_aTHORNHILL, A.
700			_a LEWIS, P.
942			_cBK
999			_c12280 _d12280