000 00578cam a2200205 a 4500
005 20251008075251.0
020 _a0195667581
_cTZS 15,000/=
040 _aMCCL
_beng.
_eAACR 2nd rev. ed.
082 _a658.8 APT
100 1 _aApte, Govind.
245 1 0 _aServices marketing /
_cGovind Apte.
260 _aNew Delhi :
_aNew York :
_bOxford University Press,
_cc2004.
300 _axi, 440 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
520 _aWith reference to India.
546 _aeng.
650 0 _aService industries
_zIndia
650 0 _aMarketing
942 _cBK
999 _c12287
_d12287