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|---|---|---|---|
| 005 | 20251008075931.0 | ||
| 020 |
_a0072539097 _cTZS 8,000/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
||
| 082 | 0 | 0 | _a658.8 BEA |
| 100 | 1 | _aBearden, William O. | |
| 245 | 1 | 0 |
_aMarketing : _bprinciples & perspectives / _cWilliam O. Bearden, Thomas N. Ingram and Raymond W. LaForge. |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_axl, 596 p. : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 |
_aMarketing _zUnited States. |
|
| 700 | 1 | _aIngram, Thomas N. | |
| 700 | 1 | _aLaForge, Raymond W. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/mh031/2002035590.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/mh031/2002035590.html |
| 942 | _cBK | ||
| 999 |
_c12289 _d12289 |
||