000			01025ckd a2200217 a 4500
005			20251008081106.0
020			_a9781412963121 _cTZS 149, 202/=
040			_aMCCL _eAACR 2nd rev. ed. _beng.
082			_a658.8 CLO
100			_aClow Kenneth E.
245	0	0	_a Marketing management : a customer-oriented approach _c/ Kenneth E. Clow and Donald Baack
260			_aLos Angeles: _bSage, _cc2010
300			_axxviii, 537 p. : _bcol. ill. ; _c29cm.
504			_aIncludes index.
505			_aThe nature of marketing management Market analysis Scooping up success Data warehousing : majestic mountain ski resort Building a customer-oriented marketing department : the new boss Customer acquisition strategies and tactics : lenscrafters Pricing : that's how the cookie crumbles Advertising, alternative, and direct marketing : wild West rodeo Sales promotions
546			_aeng.
650		7	_aMarketing Management
700			_aBaack, Donald
856	4	1	_uhttp://lcweb2.loc.gov/pp/cphquery.html
942			_cBK
999			_c12291 _d12291