000			00963cam a2200229 i 4500
005			20251008095733.0
020			_a9788081282140 _cTZS 48,000/=
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082			_a658.84 HOL
100	1		_aHollensen Svend .
245	1	0	_aGlobal marketing : _ca decision-oriented approach _b/ Svend Hollensen
250			_a3rd ed.
260			_aHarlow : _bFinancial Times/Prentice Hall, _cc2004.
300			_axxxix, 717 p. : _bill. ; _c27cm.
500			_aA Decision-Oriented Approach
504			_aIncludes index.
520			_aWritten from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
546			_aeng.
650		0	_aExport marketing
650		0	_aGlobal marketing research
942			_cBK
999			_c12311 _d12311