| 000 | 00687cam a22002174a 4500 | ||
|---|---|---|---|
| 005 | 20251009063846.0 | ||
| 020 |
_a007121478X _cTZS 43,484/= |
||
| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
||
| 082 | 0 | 0 | _a658.8 KER |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley and William Rudelius. |
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1v.(various pagings): _bcol. ill. ; _c28cm. |
||
| 504 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aExport marketing | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 | _cBK | ||
| 999 |
_c12326 _d12326 |
||