| 000 | 00631nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20251009091700.0 | ||
| 020 |
_a0131457578 _cTZS 45,000/= |
||
| 040 |
_aMCCL _beng _eAACR 2nd rev. ed. |
||
| 082 | _a658.8 KOT | ||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management _c/ Philip Kotler and Kevin Lane Keller |
||
| 250 | _a12th ed. | ||
| 260 |
_aUpper Saddle River : _bPearson Prentice-Hall, _cc2005. |
||
| 300 |
_axxxv,729p.: _bill.(some col.) _c27cm. |
||
| 504 | _aIncludes index | ||
| 546 | _aeng. | ||
| 650 | _aImportance of marketing | ||
| 650 | _aScope of marketing | ||
| 700 | _aKeller, Kevin Lane | ||
| 942 | _cBK | ||
| 999 |
_c12353 _d12353 |
||