| 000 | 00721cam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20251009093141.0 | ||
| 020 |
_a9788120335707 _cTZS 29,560/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
||
| 082 | 0 | 0 | _a658.8 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 260 |
_aNew Delhi: _bPrentice Hall of India, _cc2009. |
||
| 300 |
_axxxiii, 634p. : _bill.pictures ; _c27cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 | _aMarketing management | |
| 700 | 1 | _aKeller, Kevin Lane, | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip087/2008000337.html |
| 942 | _cBK | ||
| 999 |
_c12359 _d12359 |
||