000 00550nam a22001937a 4500
005 20251009104648.0
020 _a9788120330443
_cTZS 17,986.244/==
040 _aMCCL
_beng.
_eAACR 2nd rev. ed.
082 _a658.83 MAL
100 _aMalhotra, Naresh K.
245 _aMarketing research :
_b an applied orientation /
_cNaresh K. Malhotra
250 _a5th ed.
260 _aUpper Sadlle River:
_bPrentice-Hall,
_cc2007
300 _axxx, 811 p.:
_bill. ;
_c29cm
504 _aIncludes index
546 _aeng.
650 _aMarketing
942 _cBK
999 _c12374
_d12374