| 000 | 00940cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20251009113400.0 | ||
| 020 |
_a9781412956475 (pbk. : alk. paper) _cTZS 114725.60/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
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| 082 | 0 | 0 | _a658.8 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aSocial marketing : _binfluencing behaviors for good / _cPhilip Kotler and Nancy R. Lee. |
| 250 | _a3rd ed. | ||
| 260 |
_aLos Angeles : _bSage Publications, _cc2008. |
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| 300 |
_axii, 444 p. : _bill. ; _c24cm. |
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| 504 | _aIncludes bibliographical references (p. 403-427) and index | ||
| 546 | _aeng. | ||
| 650 | 0 | _aSocial marketing. | |
| 650 | 0 | _aBehavior modification. | |
| 700 | 1 | _aLee, Nancy, | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html |
| 942 | _cBK | ||
| 999 |
_c12382 _d12382 |
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