000			00719cam a22002294a 4500
005			20251009134825.0
020			_a9780073380964 _cTZS 10,000/=
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082	0	0	_a658.8 PET
100	1		_aPeter, J. Paul.
245	1	2	_aA preface to marketing management / _cJ. Paul Peter and James H. Donnelly,
246	3	0	_aMarketing management
250			_a11th. ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2008.
300			_axiv, 252 p. : _bill. (some col.) ; _c26cm.
504			_aIncludes bibliographical references (p. 235-241) and index.
546			_aeng.
650		0	_aMarketing - management
650		0	_aGlobal marketing
700	1		_aDonnelly, James H.
942			_cBK
999			_c12386 _d12386