000			02001cam a22002534a 4500
005			20251009125709.0
020			_a9780073381053 _cTZS10,000/=
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082	0	0	_a658.8 PER
100	1		_aPerreault, William D.
245	1	0	_aBasic marketing : _ba marketing strategy planning approach / _cWilliam D. Perreault, Joseph P. Cannon and E. Jerome McCarthy.
250			_a17th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axxxvii, 758 [34] p. : _bill.(some col.); _c29cm.
500			_aIncludes index
505			_aMarketing's value to consumers, firms, and society Marketing strategy planning Evaluating opportunities in the changing marketing environment Focusing marketing strategy with segmentation and positioning Demographic dimensions of global consumer markets Final consumers and their buying behavior Business and organizational customers and their buying behavior Improving decisions with marketing information Elements of product planning for goods and services Product management and new-product development Place and development of channel systems Distribution customer service and logistics Retailers, wholesalers, and their strategy planning Promotion : introduction to integrated marketing communications Personal selling and customer service Advertising and sales promotion Pricing objectives and policies Price setting in the business world Implementing and controlling marketing plans : evolution and revolution Managing marketing's link with other functional areas Ethical marketing in a consumer-oriented world : appraisal and challenges Appendix A: Economics fundamentals Appendix B: Marketing arithmetic Appendix C: Career planning in marketing Video cases Cases Computer-aided problems
546			_aeng.
650		0	_aMarketing
650		0	_aManaging marketing
650		0	_aCreating marketing plan
700	1		_aCannon, Joseph P.,
700	1		_aMcCarthy, E. Jerome
942			_cBK
999			_c12394 _d12394