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|---|---|---|---|
| 005 | 20251009133651.0 | ||
| 020 |
_a072464208 _cTZS 8,000/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
||
| 082 | 0 | 0 | _a658.8 PER |
| 100 | 1 | _aPerreault, William D. | |
| 245 | 1 | 0 |
_aEssentials of marketing : _ba global- managerial approach / _cWilliam D. Perreault and E. Jerome McCarthy. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axxxvi, 624 p. : _bill. ; _c28cm. |
||
| 504 | _aIncludes and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aMarketing strategy | |
| 700 | 1 | _aCannon, Joseph P., | |
| 700 | 1 | _aMcCarthy, E. Jerome | |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0722/2007027229.html |
| 942 | _cBK | ||
| 999 |
_c12397 _d12397 |
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