000			00703nam a22002297a 4500
005			20251009142503.0
020			_a9781266287152 _cTZS 103,140/=
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082			_a658.8 SER
245			_aServices marketing: _b integrating customer focus across the firm / _cAlan Wilson...[et al.]
250			_a3rd European ed.
260			_aBoston: _bMcGraw Hill, _cc2016.
300			_axvii, 538p. : _bill. ; _c26cm
504			_aIncludes index
546			_aeng.
650			_aServices (Industrie) Marketing
650			_aCustomer services
650			_aManaging service promises
650			_aService design and standards
700			_aWilson, Alan
942			_cBK
999			_c12399 _d12399