000			00768nam a22002417a 4500
005			20251009144050.0
020			_a0072961945 _cTZS 8,000/=/=
040			_aMCCL _beng. _eAACR 2nd rev. ed.
082			_a658.8 ZEI
100			_aZeithaml, Valarie A.
245			_aServices marketing _b: integrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
250			_a4th ed.
260			_aBoston: _bMcGraw Hill/ Irwin, _cc2006.
300			_axxvii, 708p.: _bill.; _c26cm
504			_aIncludes index
546			_aeng.
650			_aServices (Industrie) Marketing
650			_aCustomer services
650			_aService design and standards
700			_aGremler, Dwayne D.
700			_aBitner, Mary Jo
942			_cBK
999			_c12400 _d12400