| 000 | 00618nam a2200217 4500 | ||
|---|---|---|---|
| 005 | 20251010073805.0 | ||
| 020 |
_a9780195691689 _cTZS 21,635/= |
||
| 040 |
_aMCCL _beng. _eAACR 2nd rev.ed. |
||
| 082 | _a658.8 WES | ||
| 100 | _aWest, Douglas | ||
| 245 |
_aStrategic marketing : _bCreating competitive advantage / _cDouglas West, John Ford and Essam Ibrahim |
||
| 260 |
_aDelhi : _bOxford, _cc2006. |
||
| 300 |
_axxv, 517p.: _cill. _b24 cm. |
||
| 500 | _aIncludes index. | ||
| 546 | _aeng. | ||
| 650 | _aMarketing | ||
| 650 | _aCustomer equity | ||
| 700 | _aFord, John | ||
| 700 | _a Ibrahim, Essam | ||
| 942 | _cBK | ||
| 999 |
_c12415 _d12415 |
||