000			01419cam a22002414a 4500
005			20251010080115.0
020			_a9780073080062 _cTZS 8,000/=
040			_aMCCL _beng. _eAACR 2nd.rev.ed
082	0	0	_a658.84 CAT
100	1		_aCateora, Philip R.
245	1	0	_aInternational marketing / _cPhilip R. Cateora, John L. Graham.
250			_a13th ed.
260			_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2007.
300			_axxxii, 702 p. : _bcol. ill., col. maps ; _c28 cm.
504			_aIncludes index.
520			_a"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Publisher
546			_aeng.
650		0	_aExport marketing.
650		0	_aInternational business enterprises.
700	1		_aGraham, John L.
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
942			_cBK
999			_c12422 _d12422