000 00777nam a2200217 4500
005 20251010100420.0
020 _a9780273683780
_cTZS 56000 /=
040 _aMCCL
_beng
_eAACR 2nd.rev.ed.
082 _a658.872 CHA
100 _a Chaffey, Dave
245 _aE-business and e-commerce management :
_b strategy, implementation, and practice
_c/ Dave Chaffey
250 _a2nd ed.
260 _aHarlow:
_bPrentice-Hall,
_cc2004.
300 _a xxvi, 588p. :
_bill. ;
_c 25 cm
504 _aIncludes references and index
520 _aThis volume covers business models, theoretical tools and international aspects of e-business and e-commerce
650 _aElectronic commerce
650 _aBusiness enterprises--Computer networks
700 _aDave Chaffey
942 _cBK
999 _c12446
_d12446