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| 005 | 20251010101954.0 | ||
| 020 |
_a0618222154 _cTZS 139, 450/= |
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| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
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| 082 | 0 | 0 | _a658.834 ASS |
| 100 | 1 | _aAssael, Henry. | |
| 245 | 1 | 0 |
_aConsumer behavior : _ba strategic approach / _cHenry Assael. |
| 260 |
_aBoston : _bHoughton Mifflin, _cc2004. |
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| 300 |
_axxiii, 631 p. : _bcol. ill. ; _c27cm. |
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| 504 | _aIncludes bibliographical references and indexes. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMarketing research. | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy1104/2002109350-d.html |
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/enhancements/fy1215/2002109350-t.html |
| 942 | _cBK | ||
| 999 |
_c12451 _d12451 |
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