| 000 | 00812cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20260623084140.0 | ||
| 020 |
_a9780136009986 _cTZS 100,395/= |
||
| 020 | _a0136009980 | ||
| 020 | _a9780131357976 (pbk.) | ||
| 020 | _a0131357972 (pbk.) | ||
| 040 |
_aMCCL _beng. _eAACR 2nd rev. ed. |
||
| 082 | 0 | 0 | _a658.8 KOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler and Kevin Lane Keller. |
| 250 | _a13th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _cc2009. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 546 | _aeng. | ||
| 650 | 0 | _aMarketing | |
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip087/2008000337.html |
| 942 | _cBK | ||
| 999 |
_c12763 _d12763 |
||