000			02116cam a22002654a 4500
005			20260701105503.0
020			_a0324186932 _cTsh. 55,000/=
020			_a9780324186932 _cTsh. 55,000/=
040			_aDCC Library _beng.
082	0	0	_a658.87 ROS
100	1		_aRosenbloom, Bert.
245	1	0	_aMarketing channels : _ba management view / _cBert Rosenbloom.
250			_a7th ed.
260			_aMason, Ohio : _bThomson/South-Western, _cc2004.
300			_axx, 649 p. : _bill. ; _c26 cm.
504			_aIncludes bibliographical references and index.
505			_aPart I: Marketing channel system Part II: Developing the marketing channel Part III: Managing the marketing channel Part IV: Additional perspectives on marketing channels
520			_aMarketing Channels: A Management View by Bert Rosenbloom provides a comprehensive examination of the design, management, and performance of marketing channels. The book explains how products and services move from producers to final consumers through wholesalers, retailers, agents, distributors, and other intermediaries. It emphasizes that effective channel management is a strategic source of competitive advantage because it improves customer satisfaction, reduces distribution costs, and increases market coverage. The book explores the process of designing marketing channels, selecting channel members, motivating and evaluating intermediaries, managing channel conflicts, and adapting channel strategies to changing market conditions. It also discusses the impact of globalization, technological innovation, e-commerce, and changing consumer behavior on channel management. Practical examples and case studies illustrate how organizations develop efficient distribution systems and maintain strong relationships with channel partners.
650		0	_aMarketing channels.
650		0	_aMarketing channels
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1215/2002116683-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy1215/2002116683-t.html
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy1302/2002116683-b.html
942			_cBK
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