000			02100cam a2200253 a 4500
005			20260701111512.0
020			_a9780073381046 _cTsh. 10,000/=
020			_a0073381047
040			_aDCC Library _beng.
082	0	0	_a658.87 LEV
100	1		_aLevy, Michael,
245	1	0	_aRetailing management / _cMichael Levy, Barton A. Weitz.
250			_a7th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009.
300			_axxxi, 702 p. : _bcol. ill. ; _c29 cm.
504			_aIncludes bibliographical references and indexes.
505			_aSection I: The world of retailing Section II: Retailing strategy Section III: Merchandise management Section IV: Store management Section V: Cases
520			_aRetailing Management by Michael Levy and Barton A. Weitz provides a comprehensive study of the principles and practices of modern retail management. The book explains how retailers create value for customers by offering the right merchandise, convenient shopping experiences, competitive prices, and effective customer service. It presents retailing as a strategic process that requires careful planning, market analysis, and continuous adaptation to changing consumer preferences and competitive environments. The text covers the major areas of retail management, including retail strategy, customer relationship management, merchandise planning, buying, pricing, store location, supply chain management, inventory control, financial management, human resource management, and retail promotion. It also examines the growing influence of globalization, technology, e-commerce, multichannel retailing, and ethical business practices on retail operations. Through numerous real-world examples and case studies, the authors demonstrate how successful retailers develop competitive advantages by understanding customer needs and making informed strategic decisions.
650		0	_aRetail trade
700	1		_aWeitz, Barton A.
856	4	2	_uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-d.html
856	4	1	_uhttp://www.loc.gov/catdir/enhancements/fy0810/2008006472-t.html
942			_cBK
999			_c12782 _d12782