000			01660cam a22002414a 4500
005			20260703043622.0
020			_a0072315776 _cTsh. 8,000/=
020			_a9780072315776
040			_aDCC Library _beng.
082	0	0	_a658.87 LEV
100	1		_aLevy, Michael,
245	1	0	_aRetailing management / _cMichael Levy, Barton A. Weitz.
250			_a4th ed.
260			_aBoston, Mass. : _bIrwin/McGraw-Hill, _c2001.
300			_axxvii, 754 p. : _bill. (some col.), maps ; _c27 cm. +
500			_aLC copy 1 lacking CD-ROM.
504			_aIncludes bibliographical references and indexes.
505			_aSection 1: The world of retailing Section 2: Retailing strategy Section 3: Merchandise management Section 4: Store management Section 5: Cases
520			_aRetailing Management explains the principles and practices of managing retail businesses in a competitive marketplace. The book presents a strategic approach to retail management, covering how retailers develop business strategies, understand customer needs, choose store locations, manage merchandise, set prices, promote products, provide customer service, and use technology to improve operations. It also discusses supply chain management, inventory control, financial planning, and the impact of e-commerce and changing consumer behavior on the retail industry. Real-world examples and case studies help readers understand how successful retailers make business decisions and respond to market changes. The book is widely used in university courses on retailing and marketing because it combines theory with practical
650		0	_aRetail trade
700	1		_aWeitz, Barton A.
942			_cBK
999			_c12790 _d12790